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(Getting a) Second Life
Virtual Worlds as a Platform for Marketing and Communications
Thursday, May 17, 2007
Harvard Club (Main Clubhouse) - 374 Commonwealth Ave., Boston, MA
5:30pm - 8:00pm
A Boston Social Media Club Event
Sponsoring Host: Text100
Blogs on the event
Agenda
5:30pm - 6:00pm :: Reception (Light Food and Drinks)
Enjoy light food & drinks while working with the Text 100 team to set up your Second Life avatar.
6:00pm - 6:15pm :: Welcome note from Ken Peters, Text 100 Vice President
Panelist introductions and event agenda outline:
- Mike Askew, Senior Vice President, Fidelity Investments Center for Applied Technology
- John Lester, Boston Operations Director, Linden Lab
- Drew Stein, CEO, Infinite Vision Media
- John Rodzvilla, adjunct professor in the department of writing, liturature and publishing, Emerson College
- Aaron Uhrmacher, Peer Media Consultant, Text100
6:15pm - 7:00pm :: Panel discussion on (Getting a) Second Life
Speakers will discuss Second Life is and its relevance to corporate communications and marketing, including:
- Best practices in leveraging Second Life to B2C and B2B audiences
- Communications tactics that bridge Second Life and Real World media
- When, where and how to leverage Second Life in your communications and marketing activities
7:00pm - 7:30pm :: Breakout Sessions
- Group I: Second Life Tutorial (Host: John Lester)
- Group II: Marketing & Communications in Second Life (Host: Aaron Uhrmacher)
- Group III: Development in Second Life (Host: Drew Stein)
7:30pm - 8:00pm :: Recap of best practices and Q&A
8:00pm - 9:00pm :: Networking
As always, feel free to stick around after the program finishes for drinks and discussion.
Thanks to our Sponsor Text100 for making this event possible!
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